How can women in finance build their personal brand? The Women in Finance Collective
Beyond the Capital Mini-Series E2
In this episode of Beyond the Capital, host Hilary Smith is joined by Kim Jenkins, Chief Operating Officer at fintech start-up Good Afternoon, and Liz Basten, Founder of marketing agency Kiss My Brand. Together, they explore how women in finance and fintech can take control of their visibility, build confidence, and create a personal brand that opens doors.
The discussion dives into the realities of navigating male-dominated boardrooms, balancing career ambitions with personal responsibilities, and finding your voice in an industry that’s still evolving. Kim and Liz share honest reflections from their own journeys – from fighting for visibility and overcoming self-doubt to the power of community, mentorship, and authenticity.
They also explore how artificial intelligence is reshaping the workplace, why it presents new opportunities for women, and how embracing digital tools can help you define your professional identity and future-proof your career.
Packed with insight, humour and lived experience, this conversation highlights the importance of visibility, confidence, and connection in helping women thrive, not just survive, in financial services.
This series is brought to you by Moneyinfo, the client portal and app built for wealth managers, and Jigsaw Tree, specialists in helping firms streamline their systems and processes. In partnership with SuperTech, powering the next generation of professional services.